BlackBerry Territory Director, East, West, Central and Southern Africa, Mr Charles Asinugo, who spoke to Technology Journalists during the introduction of the new product in Lagos said with optimism that the Canadian smart phone maker was restructuring to regain its lead position in the competitive smart phone market.
He said that the introduction of the device was part of the company's restructuring mechanism to regain market lead in the smart phone ecosystem.
"The BlackBerry Z3 extends the BlackBerry 10 platform to a new generation of customers in Nigeria at an attractive price point and offers them more ways to securely communicate, collaborate and be productive with an experience built on reliable, secure communications.
"The device features a stylish design with a 5" touch display, an unrivalled messaging and typing experience, exceptional battery life, is equipped with BlackBerry 10 OS version 10.2.1 and is Android app compatible" , he explained.
"The core strength of BlackBerry is its security. Our devices will continue to come down in price but it does not mean that they are of low quality.
"The Nigerian market is one of the strategic markets of BlackBerry and we hope it will help us bring BlackBerry to profitability. We are back to regain the market of smart phone" he explained.
He explained that the new device was built with inbuilt battery, hence making the battery life last as long as the phone would.
"It offers them more ways to securely communicate, collaborate and be productive with an experience built on reliable, secure, communication," he said.
He further informed that the company will unveil into the smart phone ecosystem 'BlackBerry Passport' in September and 'BlackBerry Classic' in November this year respectively.
Key features:
BlackBerry hub
The ever present BlackBerry Hub lets you access all your work and personal email, BBM, text messages, social media updates and notifications in one place, with the ability to "peek" into the BlackBerry Hub from anywhere, so you're always only one swipe away from what matters to you.
The Hub can be customized to identify priority messages and to filter the message list by various criteria that you can then activate with a simple pinch gesture.
BBM
BBM on the BlackBerry Z3 includes all the latest features of the popular mobile social network. You get BBM voice and video chatting with Screen Share and support for BlackBerry Natural Sound, letting you hear nuances and variations in tone in a BBM Voice chat, and making the conversation sound like you're in the same room.
GENERAL
2G NetworkGSM 850 / 900 / 1800 / 1900
3G NetworkHSDPA 900 / 1900 / 2100
SIMMicro-SIM
Announced2014, February
StatusAvailable. Released 2014, May
BODY
Dimensions140 x 72.8 x 9.3 mm (5.51 x 2.87 x 0.37 in)
Weight164 g (5.78 oz)
DISPLAY
TypeCapacitive touchscreen, 16M colors
Size540 x 960 pixels, 5.0 inches (~220 ppi pixel density)
MultitouchYes
SOUND
Alert typesVibration, MP3 ringtones
LoudspeakerYes
3.5mm jackYes
MEMORY
Card slotmicroSD, up to 32 GB
Internal8 GB, 1.5 GB RAM
DATA
GPRSYes
EDGEYes
SpeedHSPA+
WLANWi-Fi 802.11 b/g/n, Wi-Fi hotspot
Bluetoothv4.0, A2DP, LE
USBmicroUSB v2.0
CAMERA
Primary5 MP, 2592 Ñ… 1944 pixels, autofocus, LED flash
FeaturesGeo-tagging
Video1080p
Secondary1.1 MP, 720p
FEATURES
OSBlackBerry 10.2.1 OS
ChipsetQualcomm MSM8230 Snapdragon 400
CPUDual-core 1.2 GHz Krait 200
GPUAdreno 305
SensorsAccelerometer, proximity
MessagingSMS, MMS, Email, Push Email, IM, BBM 6
BrowserHTML5
RadioFM radio
GPSYes, with A-GPS
JavaYes, MIDP 2.1
ColorsBlack
- Active noise cancellation with dedicated mic
- SNS integration
- BlackBerry maps
- Organizer
- Document viewer
- Photo viewer/editor
- Video editor
- MP3/WAV/eAAC+/FlAC/WMA player
- MP4/H.263/H.264/WMV player
- Voice memo/dial
- Predictive text input
BATTERY
Non-removable Li-Ion 2500 mAh battery
Stand-byUp to 384 h
Talk timeUp to 15 h 30 min
Music playUp to 84 h
Akogun Olalekan™
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